Most people think search engine optimisation is some sort of secret art that is very difficult. This used to be the case, but search engines are making it easier for you to build your website in a way that will put you at the top of the search engine list. If you would like tips and tricks on SEO Cardiff based agency Metamorph Media can help.
Set up your website for maximum search engine ranking by using relevant keywords in the URL. Search engines place a fair amount of weight on the terms used in the URL, as long as those keywords also appear elsewhere on your page. Even if you cannot control the domain name used for your site, the names of your pages should be up to you. eg http://mydomain/search-engine-marketing-cardiff
Track how well your site is doing by analyzing information from analytic tools like Google. Find out which pages are getting the most traffic and which are getting no traffic at all. Find out what brings them to your site. By studying analytics, you are able to adjust your site to one that visitors come to see. You can also track what area the vistors are coming form so you know if your customers are from Bristol, Swansea etc…
One of the most important aspects of SEO is simply staying dedicated to the process. You must be vigilant in keeping up to date with new tactics as search engines are known to change their tactics regularly. Also, if you don’t regularly modify your site, it will become stagnant and drop in the rankings. This is why it is sometimes important to hire a SEO expert to look at your website to see what can be improved, if you are a Cardiff based business, Google Cardiff SEO expert and see who shows up.
Set up your site so that your oldest articles will still provide access to your most recent content. You may make a blog post that goes viral so that 2 years down the road you are still getting hits on that page. If you make sure that that old post gives easy access to your main page and recent links you’ll be more successful in your results.
Blogs are a great way to add fresh SEO content to your site. Search engines are attracted to blogs with innovative content and specific information. Your backlinks are key to increasing your search engine rankings.