My top 5 advanced on-page SEO techniques for reducing bounce rates and improving organic website traffic. These 5 approaches are rarely ever talked about and almost never used, yet if you apply them correctly your giving Google what they want and making their job a lot easier.
1. Place your Primary Keyword at the Beginning:
Google places more weight on keywords in your H1 Header. Try to be smart with your use of keywords and include the important ones first especially when it makes more sense.
So for example, if our main keyword is “Best SEO Toronto” then we would make our title tag like this: Toronto SEO – Best Toronto SEO Company.
2. Link to Authoritative Websites:
Many SEO’s think that the link juice will flow out to external sites, and they will lose page rank because of it. Moreover, some SEO’s just don’t want to lose users to external sites. However, the opposite in both these occasions is true.
Linking out to relevant authoritative sites will build more trust with Google and increase the chances of your content being found in the search results. Google wants to send their users to pages full of helpful information that include outbound links to sites relevant to your topic. If your page is a “dead-end”, then you are sending Google a bad signal about your content.
3. Make Friendly URLs:
It is best just to use your target keyword phrase or your page title. Strip away any extra data such as the date or category name.
Replace the full URL version with an anchor text keyword or a shorter version of the actual URL, like this: anerdsworld.com/best-seo-toronto
4. Add Keyword Modifiers:
Modifiers are simple words, phrases, or clauses that provide a better description to your sentences, or in our case, your keyword phrases. So for example, adding words like “best”, “review”, “top”, “2015”, and so on, within your title tag will increase your traffic from long tail keywords. Just consider the fact that up to 78% of our search engine traffic comes from long tail searches.
Almost all long tail keywords will never show up in the Google Keyword Planner so you pretty much have to put yourself in the users position and think of all the different ways you would go about searching for your keyword.
Here’s an example of how you would use a keyword modifier: Best 5 On-Page SEO Tips for 2015
From the above example, “On-Page SEO Tips” is the main keyword, while “Best” and “2015” is the modifier. You will be able to rank better for long tail phrases just for applying this one simple method alone.
5. Your Content should be 400+ Words:
After literally testing hundreds of pages when optimizing content, pages with 400+ always ranked better than content with less words. Many so called “SEO experts” today will tell you that users will not read everything and will turn away if the content is too long, but results don’t lie.
Google has already said that pages with longer documents are more preferable because it paints a detailed image of what the content is about. Consider the fact that the average content length ranked in the top 10 results of Google is around 2000 words.
Want to rank for your targeted keywords and multiply your sales? Contact the best web design company in Toronto to speak with an expert and see how we can help you reach your search marketing goals.
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