By focusing on the top 4 most critical ranking factors that go into ranking ecommerce websites. Of course, I cover all 4 of these factors in the video.
But I’ll also list them here as a reference.
First up, we have your site’s overall link authority. This is determined by the quality and quantity of the backlinks pointing to your site. The thing is, most ecommerce sites think that they can rank with product and category pages alone. But you can’t. Like any website, backlinks are important for ecommerce sites. I show you how to build links to your ecommerce site in the beginning of the video.
Next up, we have product page optimization. Most of your organic search engine traffic will likely go to your product pages. And I show you the 4 steps that I use to optimize product pages quickly.
Once your most important pages are optimized, it’s time to dig into your site architecture. This is something that’s more technical SEO focused, but it can make or break your ecommerce SEO efforts (that’s because your site likely has hundreds or even thousands of pages). The organization of these (also known as your website architecture) is key.
Lastly, it’s time to optimize your URLs. I reveal some data about which URLs tend to rank best in Google.
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