In my experience, success with search engine optimization comes down to getting the fundamentals right. Then moving onto advanced SEO strategies and techniques.
And that’s exactly how this SEO tutorial is structured.
First, you’ll learn how to improve your site’s loading speed. As you see in the video, site speed is a misunderstood Google ranking signal. I show you the true impact of loading speed and rankings.
Next, we tackle technical SEO — a critically important part of succeeding with SEO.
Once we cover technical SEO, it’s time for keyword research. I show you my 3 favorite ways of finding uptapped keywords that your competition doesn’t know about (#2 is my favorite).
Now that you have a keyword, it’s time to create content around it. But not just any content, content that makes people say: “WOW!”. I’ll teach you some actionable tips to do just that.
Finally, it’s time to promote your content. Most people fail with SEO because they don’t do anything to promote their stuff (besides sharing it on social media). But to rank in Google, you need backlinks. And I show you one of my favorite link building strategies of all time (step-by-step).
And at the very end of the video I have a bonus tip for you. I show you how to optimize your site for Google RankBrain, which is easily one of the most important developments in SEO over the last few years.
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